CompTIA, the non-profit association for the technology industry announced the launch of a tool to help managed service providers (MSP) to improve relationships with customers, from initial prospecting contract renewal .The customer lifecycle managed service is designed to help MSPs with customer acquisition.
Built as an infographic, the tool allows the MSP to show each stage of the customer life cycle, and provides information about the essential steps needed to effectively manage the relationship.
MSP can also be obtained, agreements and other documents necessary to successfully negotiate each step.
"Many MSP improvise without real direction or understanding of what it takes to bring a new customer and keep the customer in the long term," said Vince Tinnirello, president of the community and CEO of Anchor Solutions network, a Colorado-based consulting services provider. "The customer lifecycle managed services can help them identify and evaluate all areas of your business to make sure they are doing all they should to their customers."
The tool is the Community product CompTIA Managed Services, which aims to provide the MSP with information and tools to help them manage the most successful companies.
A survey of CompTIA soon-to-be-released found that both immediate priorities for MSP customers increased net income (62 percent) and the expansion of business with existing customers (58 percent).
"Each stage of the life cycle must work together to build an effective MSP business model," said John Tippett member of the community, vice president and general manager Aisle8 a unified manufacturer based in Charlotte, North Carolina, and distributor service iT solutions providers.
"This tool provides a graphical description of MSP customer lifecycle and helps to visualize how each zone concerns," he said. "The interface brings together a range of resources to facilitate access in each of the main trains."
